Inter Milan joins LeoVegas
Italian football giant Inter Milan has signed a partnership agreement with the famous gambling company LeoVegas.
“Inter and LeoVegas.News is a combination born with the desire to constantly engage the Nerazzurri fan community,” Inter said in a statement after the announcement. “The Nerazzurri’s fan base is constantly growing and LeoVegas.News will be able to establish itself as the leading football entertainment brand, thanks to the purchase of digital content along with exclusive material and club-related trivia.”
LeoVegas will be Iinter’s information and entertainment provider for the next three years
Under the terms of the agreement, LeoVegas will be Inter’s information and entertainment provider for the next three years, giving them opportunities to work alongside one of the world’s most recognized football franchises.
Senior Officials Comments
One of the biggest selling points during the negotiations was LeoVegas’ ability to engage Inter fans. The Italian club felt that additional opportunities to participate would help drive growth in their fan base.
“We are very pleased to welcome LeoVegas.News into the Nerazzurri partner’s family,” Inter Milan’s chief revenue officer, Luca Danovaro, said:. “Providing exclusive, high-quality content to our international fan base is one of the cornerstones of our growth strategy to become an increasingly global entertainment company and we are pleased to find the same interest and desire to grow in this field also in LeoVegas.”
This new partnership will allow our fans to be a greater part of the Inter world.”
He also doubled down on the main idea that “this new partnership will allow our fans to be a greater part of the Inter world.”
LeoVegas will be able to advertise their brand at Inter’s San Siro Stadium, an 80,000-seat stadium that has become one of the most easily recognizable venues in the sport. LeoVegas signatures will flash on the side panels and jumbo screen, and the branding will be found at the team’s Suning Training Center in Appiano Gentile.
“We are especially proud to have become an information and entertainment partner of FC Internazionale Milano, one of the most famous and most recognized clubs at the international level,” said LeoVegas.News CMO Niklas Lindahl. “Our partnership is based on sharing a cultural approach to digital entertainment that engages and impresses Nerazzurri fans and football fans in general, which can tell interesting stories, stories and curiosities to our users.”
The nature of the agreement
Sweden-based LeoVegas isn’t just focusing on increasing its visibility in Italy. Instead, he would like to highlight the club’s historical pastime that led him to be in the situation he is in today.
“Through Inter Legends, we will be able to trace the history of the great Nerazzurri and narrate the crucial points that made him one of the most important teams on a global scale,” Lindahl said. “Our goal will be to spread and highlight the values and sporting heritage that connect LeoVegas.”
The agreement with Inter Milan comes a week after his agreement with Manchester City
LeoVegas has been busy in the football world lately. His agreement with Inter Milan comes a week after he agreed to a deal with Manchester City that made him the official betting partner in Manchester City and Europe.
Inter struggled in the early parts of this season despite having a high-profile portfolio. With seven matches, the club sits behind the likes of Udinese, Lazio and Atalanta in seventh place.
Inter are preparing for their first match with Leo Vegas as their sponsor, a match against FC Roma on October 1.
