Bally’s Interactive has announced that it is investing in large-scale live streaming upgrades at The Bike Stream at The Bicycle Casino in Bell Gardens, California.
Acquired Bally’s Interactive, Bally’s Corporation’s digital gaming unit LATB late last year, with its rebranding to Bally’s Presents Live at The Bike.
“Planned display improvements include a new set, lighting, 4K cameras, improved audio, portable camera players to better capture motion, and a new suspension cab,” the company said in a press release.
As part of the renewed broadcast, Bally’s Interactive will use free-to-play game resources to provide new ways for viewers to interact with content. Viewers will now be able to play.
The new version of the show will start on Saturday, April 30th at 3PM PT. A “star-studded lineup” is expected, Bali said.
“We are excited to take on one of the poker pioneers and raise the bar for its content through games and second screen experiences,” said Adi Dhandhania. coo North America for Bally’s Interactive. “Live at The Bike originally made its name by making the sport more entertaining and accessible to all types of poker enthusiasts. Bally aims to continue this mission and bring a whole new audience to broadcasting.”
According to the announcement, veteran network TV presenter Houston Curtis and Rick Maher of Outlaw Media Group will serve as executive producers for the new stream.
LATBLaunched in 2005, it is one of the most popular poker streams in history, covering colorful high-stakes games with many unforgettable hands. The program has garnered more than 100 million views on YouTube.