FanDuel Sportsbook is now an online gambling partner for the New York Yankees.
Under the deal announced by the two groups, FanDuel will be allowed to use New York Yankees logos and other markings on its sports betting product. FanDuel also catches right field banners and turn banners behind the main board during broadcasts.
Partnership terms were not disclosed.
“There is no sports brand more globally recognized than the New York Yankees, and as a New York-based company, we are pleased to continue to partner with our hometown team,” said Mike Ravensberger. CMO From the FanDuel Collection. “One of our company values is absurdly fan-focused and there is no fan base more passionate about their team than Yankees fans that makes this a natural fit.”
The move follows Las Vegas-based Caesars Entertainment and the New York Mets announcing in early April a multi-year partnership to make the casino operator an official gambling partner for the team. Non-exclusive terms of the deal were not disclosed.
Caesars said it plans to open a new gym at Citi Field. The sports book website will be opened in the coming period MLB Season and features an area of 13,000 square feet.
New York has proven to be the largest sports betting market in the country, with nearly $2 billion in betting volumes over 30 days in January and February of this year. No country in the sports betting nation has seen greater capacity to handle in its first month.
Total gaming revenue in excess of $138 million was subject to a 51% state tax rate.
