DraftKings is keeping pace with rival FanDuel after acquiring the sponsorship rights to NFL RedZone. [Image: Shutterstock.com]
Trading strikes
Like heavyweight boxers exchanging blows, the battle between DraftKings and FanDuel for supremacy in sports betting advertising shows no sign of abating. This week, DraftKings scored big ahead of Thursday’s 2023 NFL season opener after securing the sponsorship rights to NFL RedZone.
according to SporticoDraftKings’ multi-year period beginning in 2023 will mark the first year in more than a decade that there will be an exclusive RedZone product. Part of that reason is the move of Sunday League Ticket to YouTube TV from DirecTV. DraftKings competitor FanDuel secured a deal last month that gives it exclusive branding rights to the weekly multi-game streaming package.
One of, if not the most competitive NFL season the industry has ever seen.
The tooth-and-claw clash between the two sportsbook giants highlights what’s at stake as both brands seek to deepen their relationship with the country’s most popular sport. as Wall Street Journal 2023 will likely see “one of, if not the most competitive, competitive NFL seasons the industry has ever seen,” FanDuel Chief Commercial Officer Mike Raffensperger was quoted on Thursday as saying.
Chasing FanDuel’s tail
If Raffensperger had known about DraftKings’ RedZone deal, he could have replaced the word “likely” with “definitely.” With the NFL restricting the number of sports betting ads during games, presenting sponsor RedZone requires greater awareness of the DraftKings brand in the NFL.
While the Boston-based sports betting company faces an uphill task keeping up with FanDuel, its RedZone deal shows it’s not close to giving up. This is despite FanDuel’s significant success in pipping its rivals from Jan. 1 to Aug. 15 to become the “most watched” sportsbook brand on U.S. television, according to iSpot.tv. The US ad tracking firm revealed last month that the Flutter-owned brand’s share of TV ad impressions increased by about 40% to 49% year-on-year.
DraftKings came in second, a whopping 28% behind FanDuel in the TV stakes.
FanDuel’s 49% not only gives it the lead in the TV ad wars. Rival BetMGM was the third most viewed sports betting brand (16%), while outgoing sportsbooks PointsBet were fourth and FOX Bet fifth. DraftKings came in second, a whopping 28% behind FanDuel in the TV stakes.
bring it
The 2023 battle for ad betting supremacy is shaping up to be epic. According to the Wall Street Journal, FanDuel has raised its sign-up bonus promotion by $50 To match the $200 for $5 bet offer made by DraftKings during the past NFL season and not changed.
Plus, with NFL Sunday ticket prices starting at $349 for YouTube TV subscribers, new and existing FanDuel customers have something else to get excited about. FanDuel is offering $100 off Sunday Ticket sign-ups for a $5 bet through September 18.
Meanwhile, Newcomers Fanatics is offering $150 in team merchandise credit to new customers who bet at least $50, while another newcomer, ESPN Bet, is coming to the table in November only.
