A new survey indicates that DraftKings is currently the favorite online sports betting platform in the United States. [Image: Shutterstock.com]
Interesting insights
A new survey indicates that DraftKings now holds the top spot in the US online gambling operator rankings. Investment bank Truist Securities conducted research in which participants reported their preferred sports betting platform.
DraftKings received 29% of the votes, followed by FanDuel at 22%.
DraftKings received 29% of the votes, followed by FanDuel with 22%. When ranking their head-to-head picks between these two giants, 61% of people sided with DraftKings. The reasons given for preferring one over the other were quite mixed, suggesting that there was not much difference between the two.
Interpretation of results
Summarizing the survey results, Truist Securities analyst Barry Jonas said the data makes DraftKings the “clear winner,” though he believes the operators can coexist. He also noted that ESPN’s recently launched bet has received a lot of positive feedback, which could indicate the potential for strong growth in market share over time.
About three-quarters of respondents said they mainly place profitable bets, which is particularly profitable for operators.
Jonas believes that leading operators are also the best at promoting responsible gambling, which stands them in good stead if there are strict regulatory measures in place.
Also leading in iGaming
DraftKings also led the way with its iGaming platform, with 27% of people choosing this offer over any other. FanDuel followed with an 18% approval rating and 14% for BetMGM. About 62% of respondents said they prefer to use the same platform for both their sports betting and iGaming needs.
In support of other recent research, the overall findings find that iGaming platforms do not eat into the profits of land-based casinos.
