Caesars Entertainment and the Chicago White Sox have announced a partnership to make the casino operator the exclusive gambling franchise.
Caesars has several regional casinos in relative proximity to Chicago, which it hopes to promote under this relationship. Terms of the deal were not disclosed.
Caesars will get access to official Chicago White Sox logos and marks, and rotation Drove Banners. In addition, the partnership includes static signage that is visible to television in the correct field.
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” Tom Rigg said, Executive Director Caesar. “Some of the country’s most passionate sports fans call Illinois their home. Caesars can provide White Sox fans and sports enthusiasts across the state with the best sporting experiences through our world-class and recently relaunched resorts. [mobile sportsbook]. “
Brooks Boyer, chief marketing and revenue officer for White Sox, also praised the deal.
“By collaborating with the globally recognized entertainment leader at Caesars, we are delivering a shared brand reputation and shared commitment to providing our fans with an extraordinary sports and entertainment experience,” he said. “With talent active in the field, our partnership with Caesars boosts excitement for our fans with new experiences and programs.”
Illinois is one of 24 states in which Caesars offers sports betting. Seventeen of those states, including Illinois, allow online betting.