Sportradar and FanDuel Group have announced the signing of an official new partnership NBA Data up to the end of the 2030-31 season.
Under the terms of the agreement, Sportradar will officially supply FanDuel NBA Data and complementary betting services for its sports platform. In addition, FanDuel has also agreed to extend the original master data agreement in August 2021 with Sportradar until September 2031.
Both Sportradar and FanDuel plan to “enhance the sports betting experience with innovative products and offerings, including, for the first time, using specific player tracking data to create props and support the growth of the playing offerings themselves.”
According to the companies, the handling of prop and stakes is still growing.
US FanDuel teams will begin to benefit from live channel trading owned by Sportradar (LCT) Producer. Sportradar LCT It is used for gambling while playing.
“As the largest operator in North America, FanDuel is an exceptional partner, and they trust our products and services to help define their market differentiation,” said Karsten Curl. Executive Director Sportradar. “We are thrilled to expand our relationship with FanDuel in a way that evolves and grows in the escalating US sports betting market while continuing to monetize our long-term partnership with NBA. This transaction demonstrates the value of our strategy of delivering products and services above data rights.”
“FanDuel’s top priority is to provide a superior product experience to our customers. When we closed this deal, it was very important that our commitment to it be NBA Basketball and its official data are linked to a significant reinvestment in product innovation and improvements that will ensure FanDuel remains the market leader. NBA Christian Ginitzky, president of FanDuel Group said. “We are excited to continue our long-term relationship with Sportradar, as their comprehensive data is a critical component of a successful customer experience and we now have long-term stability going forward.”
Sportradar data rights partnership with NBA Makes it the exclusive global provider of NBAAnd the WNBA And the NBA G League Data begins with the 2023-24 season and continues until the 2030-31 season.