The Detroit Lions are working to deepen their relationships with gambling operators ahead of the upcoming season NFL season.
Lions have announced a partnership with Soaring Eagle Casino and Resort, which will include presenting a partnership on upcoming TV specials “Inside the Den”, weekly episodes of “Inside the Pride” for the 2022 season, and “Power Hour” presented by Soaring Eagle Casino and Resort at Ford Field on Detroit Lions gamedays.
Soaring Eagle is a tribal casino located in Mt Pleasant, Mich. , about a two-hour drive from Ford Field in Detroit. MotorCity has three commercial casinos, while Tribal casinos in Michigan are scattered throughout the state.
“Soaring Eagle Gaming is honored to unite with the Detroit Lions team in a multi-year partnership that will bring excitement to Lions fans,” Executive Director From Soaring Eagle Gaming Melinda Coffin. “Soaring Eagle Gaming is eager to bring excitement to the masses with our support for Power Hour, the Fan Cave experience, and gaming-related offerings across all of our properties.”
Soaring Eagle Casino and Resort will be presenting partner of “Inside the Den” on the newly created Lions TV Network. The digital series delves into the behind-the-scenes stories within the Lions.
“It’s exciting not only to debut the Lions TV Network in its latest installment, but to launch it with a charismatic, fan-focused partner like Soaring Eagle,” said Carl Mull, Director of Broadcasting for the Detroit Lions. “We look forward to continuing to develop our TV content this season and beyond.”
The new Lions TV Network consists of seven affiliate stations in media markets throughout Michigan and northern Ohio. “Inside the Den” offered by Soaring Eagle Casino and Resort can be found at those seven local stations in the area. The show will also be rebroadcast on Bally Sports Detroit across Michigan.
Michigan started retail sports betting in 2020, followed by online betting stores in January 2021. There are more than 10 online betting apps in the state.