Petr Holdings, Inc. Inc., the company behind fledgling sports betting site Betr, has announced a partnership with Haley and Hanna Cavinder, better known as the Cavinder twins.
As part of the agreement, the Cavinder twins will join Betr as equity partners, content creators and creative directors and will provide their podcasts exclusively to Betr Media.
“Betr gives us the ability to accelerate the growth of the Cavinder twins brand in a really focused and original way,” said the Cavinder twins, Haley and Hanna.
play twin National Collegiate Athletic Association Division I basketball for Fresno State and then the University of Miami. They have a social media following and share their TikTok account with millions of followers. They are notable figures in collegiate athletic endorsements, signature name, photo, and likeness (nothing) deals with several companies, including Boost Mobile and WWEand co-founder of clothing company Baseline Team.
And according to Petr, the twins will be “core” on-camera talent for the company. The brand said it has already achieved more than 900 million impressions and 50 million interactions across its social channels, with the bulk of that audience made up of sports fans in the 21-34 age group. However, the sportsbook is still a minor player in the American betting world.
While Betr is not a real player in the US gambling market, there is still an opportunity. In 2022, the continued growth of the regulated sports betting market has led to new records in dealing ($93.2 billion) and sportsbook revenue ($7.5 billion). This growth was driven in part by the state of Kansas, which operated retail sports betting and mobile betting, and launched mobile sports betting in Louisiana, Maryland and New York.
More states, such as Florida, Texas, and California, could legalize sports betting in the coming years.
said Joy Levy, founder of Betr CEO.
“Betr can and will make emerging talent more recognizable while providing best-in-class content development, production and media sales infrastructure – all while offering physical cash and stock to Betr Holdings, which owns both Betr Media and Betr Gaming.”