Check out Twitter on Medium NFL Sunday and sports fans will find plenty of predictions, crazy bets and frustration over wrong bets. There seems to be a lot of posts around today NFL an act.
With 39 states (including Washington, D.C. and the US territory of Puerto Rico) having legalized some form of sports betting, BetMGM and Twitter are looking to bring more statistics and speculation to the platform. With less than two weeks until the Super Bowl, the two companies have announced a deal that will do just that Bring your BetMGM betting lines and information to Twitter And also BetMGM ads.
“Although the exact financial terms of the collaboration cannot be known, the aim is to introduce a feature for X soon which will display betting odds and provide a direct link to BetMGM, allowing users to place bets.” luck Reports.
Sports betting and social media
The agreement may be a first for Twitter, which has tried to rebrand itself as X, but looks to bolster an outlet already used by many sports betting fans. The platform allows BetMGM to reach many gamblers as the company looks to grow its customer base.
MGM It ranks third in the US sports betting market behind Fanduel and DraftKings. The company has a 17% market share, but is looking to increase that number to more than 20%, management explained in a recent presentation.
Already an official sports betting partner of NFL, NHLAnd MLBBetMGM also hopes to go live in North Carolina, New York, Maryland, and Illinois this year as part of its expansion efforts.
“This comes at an important moment for both companies with NFL Fortune notes that the Super Bowl is just two weeks away. “Live events are where X’s strength lies. The platform had a record 28.4 million tweets during a stream in 2015 for example.
It remains to be seen whether this effort can help gain market share. The market is crowded with new players, such as Fanatics, entering the mix as well.
It is also rumored that another major sports betting operator will sign a new deal in the coming weeks as well. Some expect DraftKings to sign a new agreement with Barstool Sports after the Super Bowl.
Washington, D.C. is also considering bringing in a new operator for its own platform, which has not met expectations since its launch.
