Caesars Sportsbook is now a betting partner at Indy 500 and Indianapolis Motor Speedway. [Image: Shutterstock.com]
comprehensive agreement
Caesars Sportsbook has partnered with the Indy 500 and Indianapolis Motor Speedway (IMS). Caesars Entertainment and IMS announced the agreement on Saturday. As part of the deal, Caesars Sportsbook will be the sponsor for this year’s remaining IMS races, starting with Saturday’s GMR Grand Prix.
Enhanced viewing experience
IMS’s first betting hall will also open as part of the deal. The Caesars Sportsbook Lounge will be open to the public on training days and race days. It will provide an enhanced viewing experience, as well as racing games, branded giveaways, and live entertainment.
Caesars Sportsbook will also have the option to use IMS tags and logos, as well as receive access to different types of branding across the track’s media channels. The Caesars brand will appear on race days through video board placements, program ads and PA ads.
Finally, exclusive VIP speedway experiences will be available to Caesars Rewards members.
Partnership strategy
In a press release on SaturdayEric Hessen, co-chair of Caesars Digital, welcomed the partnership with one of “America’s most celebrated sports traditions.” The deal, he said, “builds on our commitment to the state of Indiana along with investments in our resorts and the communities they serve.”
The Indy 500 has been described as “the greatest spectacle in racing” and every commemorative weekend takes place at IMS.
Caesars Sportsbook has signed partnerships with many different sports teams and organizations throughout the United States. In February, the operator signed another deal in Indiana, making it the official betting partner of the Indianapolis Colts NFL team. She also has deals with the Cleveland Cavaliers, the Chicago White Sox, and the Buffalo Bills.
Indiana presence
Currently, Caesars Sportsbook operates in 17 US jurisdictions. The show began in Indiana in May 2020, with the state’s online betting market launching in September 2019. FanDuel and DraftKings are the dominant operators in the Indiana market, with BetMGM and Caesars overall vying for the third largest market share.
Caesars has had a long presence in Indiana, with resorts operating in the form of Horseshoe Hammond, Harrah’s Hoosier Park, and Horshoe Indianapolis. The casino giant has recently completed major renovations on these properties to enhance the gaming experience.
