LaLiga has signed RushBet as its exclusive betting partner in South America. [Image: Shutterstock.com]
Rank expansion
LaLiga is partnering with RushBet sports company Rush Street Interactive (RSI) as its exclusive partner in South America.
We are pleased to be able to bring our valued customers closer to this important league.”
“LaLiga is one of the most popular leagues worldwide, and we are delighted to be able to bring our valued customers closer to this important league,” said Valentin Bernstein, General Manager of RSI Colombia. “We are committed to providing RushBet players with first-class content and high-quality entertainment, and expanding our partnership with LaLiga helps achieve these goals.”
RushBet served as LaLiga’s partner in Colombia during the 2021-22 season and is now expanding to the entire continent. The deal will run from the start of the season this weekend and into the next three campaigns.
Rush Street is growing with RushBet
RushBet will acquire the intellectual property of the two largest divisions in Spain, LaLiga Santander and LaLiga Smartbank. He will also be given access to use team images, badges, names, player likeness, and competition logos.
Another important part of the deal allows RushBet to partner with former LaLiga stars. Retirees will become “ambassadors” for the brand who promote the use of the sports book.
Select RushBet customers will also get to hang out with ambassadors during meet-and-greets and other activities. This will increase engagement as well as increase awareness of the new partner.
He will receive various souvenirs, including game jerseys, match balls and other equipment
On top of that, the player will get various memorabilia, including worn-out game jerseys, match balls and other equipment that can then be awarded at sponsored events.
In addition, Rush Street and LaLiga are teaming up to create “money can’t buy experiences” packages. Customers will be able to win paid flights with VIP access to important games, such as El Clasico, also known as the Barcelona-Real Madrid match.
La Liga reaches the masses
The late-week announcement symbolizes another step in Rush Street’s plan to expand into the gaming market. After the success of RushBet in Colombia last year, they will now have the opportunity to sponsor one of the biggest leagues in the world across an entire continent full of die-hard fans.
South America has also produced many of the best talents in La Liga, including Argentina’s Angel Correa, Brazilian Vinicius Jr. and Uruguay’s Federico Valverde.
Bridging the geographic gap between the league and South America was among the considerations for the new partners.
We are excited to share all the adrenaline in LaLiga with RushBet customers.”
“This new extended agreement will bring LaLiga closer to our fans, sharing with them all the excitement and passion that LaLiga has to offer,” said Oscar Mayo, CEO of LaLiga. “As our fans know we’ve played with passion for many years, now, we’re thrilled to share all the adrenaline in LaLiga with RushBet clients in Colombia and other countries.”
RushBet was named Latin America’s Sports Book of the Year at the 2021 SBC Latinoamérica Awards. It was awarded based on customer feedback for its combination of expertise and exclusivity.
