888poker has been revealed as a sponsor of the upcoming Professional Fighters League (PFL) European Championship. [Image: Shutterstock.com]
888poker will be the official sponsor of the upcoming Professional Fighters League (PFL) European Championship, which will be held on December 8 in Dublin, Ireland. The online poker platform’s branding will appear around the cage during fights.
The PFL will also display various forms of promotional materials related to 888 Poker through its media channels before and during the event. 888poker intends to work with the fighters to create interesting content for both MMA and poker fans.
Only behind the UFC when it comes to world class MMA bouts
The Professional Fighters League (PFL) is rapidly strengthening its presence in the combat sports arena and is only behind the UFC when it comes to global mixed martial arts (MMA) bouts. Its SmartCage technology gives fans access to enhanced viewing experiences and caters to real-time spot betting. The structure of the PFL is similar to traditional sports, following a league system followed by playoffs and ending with a championship event.
Speaking about the new partnership with 888poker, PFL Senior Vice President of International Affairs James Frewin noted the “strong synergy between the poker community and the world of mixed martial arts.”