The online gambling market in Latin America is untapped, according to the CEO of Fifth Street Gaming. [Image: Shutterstock.com]
An industry panel at an event in New York looked into the future of online gambling in the US, with Fifth Street Gaming CEO Steve Shor and BetMGM vice president of gaming products Oliver Bartlett speaking at the Next.io conference on Thursday.
The Commission agreed that the online gambling sector must constantly evolve and adapt to new technologies to remain relevant. This includes finding ways to foster engagement among users across social media and trying to cultivate a sense of community.
Specifically, Schor talked about the upcoming launch of a Latin-themed social casino app. He believes this is an untapped market — about 64 million people living in America identify as Latino.
It’s not just about making sure Spanish is the language option
It’s not just about ensuring Spanish is the language choice on the gambling platform, Schor explained, it’s essential to put together a brand that “speaks to the language, culture and influencers.”
BetMGM’s Bartlett sees a problem with users being inundated with thousands of betting options. The challenge for operators is to start “matching customers to what they care about.” He believes that leveraging tools such as artificial intelligence or algorithms could be the solution.
