Bally Bet is now on board as the official sports betting partner for the New York Yankees. [Image: Shutterstock.com]
large scale deal
Bally Bet is now the official sports betting partner for the New York Yankees. Bally’s Corporation announced details of the agreement with its Major League Baseball (MLB) franchise on Monday.
They will have access to marketing opportunities inside Yankee Stadium
As part of the deal, Bally’s will be able to use the various marketing designations and branding of the New York Yankees. The company will also gain access to marketing opportunities within Yankee Stadium, such as LED advertising throughout the venue.
In addition to Bally Bet being the official betting partner of the 27-time World Series Champions, Bally Casino is now the team’s iGaming partner, Bally Play is a free gaming partner, and Monkey Knife Fight is now the official daily fantasy sports partner. In addition, Bali’s Atlantic City Casino is now a Yankees partner.
Expand player reach
Adi Dhandhania, Chief Operating Officer of Bally’s Interactive in North America The deal with the Yankees, saying the partnership “will give Bally Bet and our other interactive Bally brands a great view of New York.” The agreement helps the player expand his media reach, as the Yankees are the most popular and successful team in MLB history.
Bally’s Interactive is the sports and digital betting division of Bally’s Corporation and covers the Bally Bet, Bally Casino, Bally Play and Monkey Knife Fight brands.
New York Yankees Senior Vice President of Partnerships Michael J. Tosiani spoke about the excitement of the partnership with Bally’s, saying, “We hope that their Yankee Stadium branding along with their on-field customers will greatly enhance Bally’s overall presence at the Games in New York.” .”
FanDuel is already an official betting partner for the Yankees.
growing its operations
Bally Bet was the ninth and final online sports betting operator to launch in the New York market, having launched in July. The sports betting brand is now present in five other states: Arizona, Colorado, Iowa, Indiana and Virginia. It also plans to launch it in Ontario, Canada, before the end of 2022.
Bally’s Corporation is a New York-listed company that owns and operates 16 casinos across 11 states, as well as Bally’s Interactive.
Bally Bet is an NBA, WNBA, NBA, NHL, and MLB Certified Game Player. It has already entered into similar partnerships with other major sports teams, including the NHL’s Nashville Predators, the NFL’s Cleveland Browns and the WNBA’s Phoenix Mercury.