bet365 will stop marketing operations on Monday for the funeral of Queen Elizabeth II. [Image: Shutterstock.com]
The bet365 bookmaker has issued a notice regarding company policy and industry conduct ahead of Queen Elizabeth II’s funeral on Monday.
Including posting on social media and paid media ads”
“bet365 is temporarily suspending all outbound marketing activities throughout Monday,” the company said in a statement. “This includes social media posting and paid media advertising, as well as all planned CRM and PR activities.”
September 19, the day of the funeral, has been designated a bank holiday in the United Kingdom. bet365 respects the former queen’s decision.
bet365 pays its respects
September is prime time for UK gambling with the Premier League and World Cup starting soon. As a result, companies diverted a lot of resources to marketing and brand promotion.
However, bet365 suggests that all of its partners take a day off on Monday to honor the Queen.
“From 00:00 on Monday to 00:00 on Tuesday, we urge all UK-based partners to act in the interests of the bet365 brand, their own brand and the reputation of the industry,” the company said. “This means joining us in pausing on Monday any outside marketing, specifically bet365 branded content (display, articles, banners, and ads) that can be placed alongside news articles or across other media platforms.”
bet365 confirmed that its decision will not affect its partners in countries outside the UK and Ireland, who are free to continue business as usual.
Respect for the bet365.com brand that has employees and customers all over the world”
“In all Commonwealth countries and for those partners whose activity is primarily outside the UK, you should feel free to pursue marketing activity but please proceed with caution, respecting the bet365.com brand which has employees and customers around the world,” the company said.
reaction from the industry
In addition to blackout bet365 in the UK and Ireland, they are asking non-news sites that use their content to do so carefully. The company does not want its mission to be misinterpreted in any way.
bet365 will return to full operations on Tuesday, September 20th.
The death of Queen Elizabeth II caused a stir in the gambling industry. Companies released statements, closed their operations, and now halted their marketing programs during the turbulent time.
The former Queen’s death also came at a time when the future of gambling was unclear with the appointment of the new Prime Minister, Liz Truss. A white paper on this topic has been pushed back and can be scrapped entirely.
Now, with more hiccups and pauses, this debate could return more intense than ever in the near future.