Betfred has been named the official NFL sports betting partner of the Cincinnati Bengals. [Image: Flickr.com]
Betfred is now an official partner of the Cincinnati Bengals in the NFL. The sports betting company announced the news of the multi-year agreement on Wednesday. The two parties will work together to enhance the fan experience, while planning different types of fan-focused activations.
Sportsbooks haven’t been released in Ohio yet
While sportsbooks have not yet launched in Ohio, they are set to go live in January 2023. Betfred plans to launch its own online sports betting platform in the state, pending relevant licensing approvals. The operator hopes to leverage its new relationship with the Bengals to acquire customers, offering the likes of fan interaction activities, free play competitions, and unique promotions.
speaks exclusively to VegasSlotsOnline News About the new agreement with the Bengals, Betfred President of American Development and founder of SCCG Management Stephen Crystal said: “Nothing could be more exciting than the partnership between the most exciting team in the NFL – the Cincinnati Bengals and the largest privately owned retail betting company in the world – Betfred!”
SCCG management represented Betfred in the deal with the Cincinnati Bengals. Petfried already has agreements in place with other major sports teams such as the Colorado Rockies and Denver Broncos.
Crystal went on to talk about how the participating parties are doing: “Two amazing family businesses with multi-generational heritages are moving forward together in Ohio for mobile sports betting in one of the largest markets in the USA!”
Cincinnati Bengals Chief Marketing Officer and Vice President Brian Sales thinks so Betfred Agreement It will provide the team with more ways to interact with fans. He looks forward to working alongside the player to “create fun, fan-focused activations that add to the excitement of the gameday.”
There are no initial plans for a retail show
NFL teams across the country have embraced the burgeoning sports betting space, signing similar types of partnership agreements with sportsbook operators. Some of them even have retail sportsbooks on site that allow fans to place physical bets on the games. The Bengals don’t seem to be planning on going this route at first.
Betfred USA is a subsidiary of the Betfred Group, headquartered in the United Kingdom. Betfred currently has sportsbooks operating in six US states, with plans to expand to other states in the future.
An NFL team has applied for a Type A property license for online sports betting. If you get the license approved by the Ohio Casino Control Commission (OCCC), you will be able to work with two online sportsbook operators. However, it has not yet applied for a Type B retail sports betting license. This means that sports betting at Paul Brown Stadium during the upcoming NFL season looks unlikely.