Brazilian football legend Ronaldo is now an official ambassador for Betfair International. [Image: Shutterstock.com]
Interesting new partnership
Betfair International has announced that Brazilian football legend Ronaldo Nazario has become an official ambassador. The relationship with the three-time FIFA World Player of the Year winner will begin on June 30, the day marking the 20th anniversary of Brazil’s fifth World Cup victory.
The Flutter Entertainment owned brand has released a video to celebrate the new relationship, highlighting the striker’s many great accomplishments during his career.
Rivaldo, his teammate that won the 2002 World Cup, is also an ambassador.
Ronaldo is not the first Brazilian football legend to join Betfair International. Rivaldo, his teammate that won the 2002 World Cup, is also an ambassador. They will work with Betfair on a series of premium content and activations.
Betfair International Managing Director Kimberly Daly spoke about the excitement of signing Ronaldo as an ambassador. She said working with such high-profile legends in the game allows Betfair “to get closer to Brazilian sports fans and bettors, and we are keen to offer the best experiences that the bookmaker can offer.”
As Ronaldo spoke himself press release Its a great honor to collaborate again with Rivaldo. He believes that the new partnership will bring many amazing experiences to football fans. In a World Cup year, fans can expect a lot of news from Betfair and Ronaldo together, every possible outcome.”
expand its reach
Betfair International has a deep presence in the world of football. In addition to having some of the biggest names on board as ambassadors, it is also the official sponsor of two of South America’s most prominent football competitions: Sudamericana and Conmebol Libertadores. It also secured the naming rights for Campeonato Carioca.
During his illustrious career, Ronaldo played 98 matches for his country and scored 62 goals along the way. In addition to winning the 2002 World Cup, he was also in the Brazil squad that won the 1994 World Cup.
Just last month, Betfair International announced that it is now a sponsor of FC Palmeiras, as well as the main sponsor of the women’s team. The two-year agreement will see the brand launch a wide range of content across the team’s media platforms.