Caesars Sportsbook is now the official betting partner of the Chicago White Sox and Caesars Entertainment is the team’s exclusive partner at the casino. [Image: Shutterstock.com]
large scale deal
Caesars Entertainment has formally partnered with the Chicago White Sox in Major League Baseball (MLB). In the deal announced Thursday, Caesars became the team’s exclusive casino partner and Caesars Sportsbook became the official betting partner.
Caesars will now be able to use team tags and logos. You’ll also gain visibility through White Sox’s social media and digital assets and in the team’s home venue, Guaranteed Rate Field. Caesars will have stationary television visual banners around the stadium.
White Sox-related promotions are open to fans
The White Sox will work alongside Caesars through marketing campaigns, fan experiences and team merchandise. There will also be White Sox-related promotions available to fans through the Caesars Sportsbook.
Nothing about retail sports book
Through the agreementCaesars is looking to build on its legacy in nearby Illinois and Indiana. It has a number of gaming destinations in the vicinity, including Harrah’s Joliet, Horseshoe Hammond, and Harrah’s Metropolis.
Tom Rigg, CEO of Caesars Entertainment, believes this is the perfect time to partner with White Sox, saying: “Caesars can provide White Sox fans and sports enthusiasts across the state the best sports experiences through our world-class resorts and their latest reboot. Caesars Sportsbook is now available for mobile registration.”
Brooks Boyer, president of revenue and marketing for the Chicago White Sox, also welcomed the partnership with Caesars and the ability to offer new and exciting programs and experiences to audiences.
There was no mention of creating a retail sportsbook in the guaranteed price field. DraftKings is building a retail sportsbook at Wrigley Field in the Chicago Cubs, FanDuel is developing a sportsbook in United Center, home of the Chicago Bulls and Blackhawks, and PointsBet has a retail sportsbook open at the Hawthorne Race Course.
some struggles
Caesars Sportsbook is already one of the MLB approved game operators. It has a presence in 24 states, 17 of which have online betting markets. It also operates more retail sportsbooks in the country than any other operator.
Only once did she have a monthly betting index of over $20 million in Illinois
Caesars has had an online sportsbook operating in Illinois since September 2020, and was originally the William Hill platform before rebranding to Caesars Sportsbook. However, it has not been very competitive when it comes to market share. It only once had a monthly bet of over $20 million in Illinois, while FanDuel and DraftKings took out more than $200 million in bets in February alone.
News of the partnership with the White Sox also comes the same week that Caesars Entertainment released its first-quarter financial results. The company’s digital division suffered a net loss of $576 million in the first quarter, in large part because the company spent significant amounts on marketing expenses in an effort to acquire new customers.
