The Chicago Bulls have named Wind Creek Chicago Southland Casino & Resort as their official casino partner. [Image: Shutterstock.com]
Wind Creek Chicago Southland Casino & Resort is here as the Chicago Bulls’ new casino partner. As part of the arrangement, which was announced on Thursday, there will be various types of in-game contests, in-stadium branding, social media sweepstakes, digital content and various forms of hospitality.
Giving out match tickets to local community groups during the 2022-2023 regular season
Wind Creek banners will appear instantly during matches, and fan interaction activations will begin in a few weeks. Wind Creek Casino will also give out game tickets to local community groups during the 2022-2023 regular season.
The partnership will be expanded in future seasons to add different sweepstakes across all of the team’s social channels. Fans will have a chance to win stays at the Wind Creek Casino & Resort, as well as access to events at the new Wind Creek facility when it opens.
Help enhance the fan experience
talk about The New Deal with the Bulls“As a new brand coming into the Chicagoland market, we believe it is important to establish a name for ourselves and a level of credibility with the local market as quickly as possible,” said Wind Creek Hospitality Chief Operating Officer Brent Pinkston.
Pinkston believes that bulls have one of the largest and most loyal fan bases in professional sports, which makes it an ideal way to help promote the casino.
The Chicago Bulls are one of the most popular teams in the NBA, thanks in large part to Michael Jordan who led the team to each of their six NBA championship titles during the 1990s.
Chicago Bulls vice president of business development Marc Levitt believes fans will have an enhanced experience at games at the United Center and enjoy contests and content on social media. The Bulls already has a sports betting relationship with FanDuel.
New casino details
Wind Creek Hospitality’s Illinois casino is still under construction. It is expected that the property, which is about 28 miles from the United Center, likely won’t open until 2024 at the earliest. The new property will be officially named the Wind Creek Chicago Southland Casino & Resort.
Wind Creek Hospitality is the business arm of the Poarch Band of Creek Indians, a tribe based in Alabama. It operates casinos in many states, as well as racetracks in Florida and Alabama.
The current plan for the 70,000-square-foot property is to have about 1,350 slot machines, 56 table games, a variety of entertainment, and a 252-room luxury hotel. It is located six miles from the Illinois border with Indiana.