DraftKings is partnering with Deadfellaz to create Halloween-themed NFTs for 13 NFL players for use in Reignmakers Football Tournaments. [Image: Shutterstock.com]
Fun Halloween Show
Online sports betting and fantasy sports giant DraftKings is teaming up with the Ethereum-based Deadfellaz NFT project and the NFL Players Association to create Halloween-themed NFT cards.
It can be played exclusively in Reignmakers Football
The project will have 13 players turned into Halloween monsters. Cards will be dropped on DraftKings on October 25 and will be playable exclusively in the Reignmakers Football Tournament, the NFT-based fantasy football competition in which players gather and battle other NFT formations.
All cards will be usable through the end of the 2022 NFL season. Players can buy, sell and trade NFT cards through Reignmakers’ auction house, which offers weekly prizes worth over $1 million.
DraftKings, Deadfellas make moves in the NFT world
Reignmakers Football’s goal is to earn as many points as possible each week, just like in traditional fantasy football. The winners become eligible for cash and various prizes.
Several high-profile players will be putting their faces on the NFTs, including Nick Chap, Galen Hurts, Alvin Camara, Keeler Murray, Debo Samuel and Matthew Stafford. Other players will be announced at a later time.
Deadfellaz has established a solid reputation in the pop culture space of the Web3. They have also increased their notoriety through partnerships with celebrities such as Reese Witherspoon, Alexis Ohanian and Steve Aoki.
The concept of NFTs as well as the arrival of Deadfellaz made the decision easy for DraftKings.
Love the creative concept of NFTs for some of our favorite athletes”
Matt Kalish, co-founder and president of DraftKings, said during an interview with Decrypt. “We also loved the creative concept of amplifying the NFTs of some of our favorite athletes, and we think our players will too.”
The collaboration will also give users access to Deadfellaz contests and other crypto prizes. Players will be eligible to add their NFT cards to their decks starting October 30th.
All NFTs will be sent on Polygon, an Ethereum-based network.
Ongoing business
The deal was cemented with the help of OneTeam, an NFLPA licensing partner. The DraftKings and the NFLPA have been coordinating since 2021 when they partnered to help launch the Reignmakers.
Meanwhile, Deadfellaz has released more than 10,000 avatars worth nearly $100 million in secondary commerce, according to cryptoslam. The consistency of the company in the volatile NFT space will go a long way to ensuring the success of the project.
A powerful opportunity to innovate and realize the value of Web3 in the fantasy sports industry.”
Deadfellaz founders Betty and Psych said in Statement by DraftKings. “We love building bridges from the Web3 space to other communities such as fantasy sports fans. This collaboration with Reignmakers provides a powerful opportunity to innovate and realize the value of Web3 in the fantasy sports industry.”
Deadfellaz has been busy with other partnerships, too. Web3 has teamed up with Wrangler to create the Deadfellaz jeans with a QR code that directs visitors to a storyboard on the NFT platform.
DraftKings is entering a major stage for sports betting, with the NFL, NBA, NHL, MLB and World Cup playoffs all either in progress or on the immediate horizon.
Web3 took a final blow when several government regulators took issue with trademark holograms of NFTs, leading to cease and desist orders being introduced.
