DraftKings is gearing up for a new ad campaign featuring Kevin Hart and Ryan Fitzpatrick. [Image: Shutterstock.com]
The DraftKings are stepping up with a new slogan heading into the 2023 NFL season: “The Crown Is Yours.”
The popular online sportsbook has enlisted the help of comedian, actor and DraftKings regular Kevin Hart as well as retired NFL quarterback Ryan Fitzpatrick to unveil the new logo. An advertisement featuring the new pair and label will air for the first time on Monday, August 21st.
The ad honors Fitzpatrick’s “Fitzmagic” moniker and is designed to make every bettor feel like they can win big at DraftKings. The phrase “The Crown Is Yours” will also be used as a slogan on various pieces of DraftKings content, social media posts, on their website, and in their commercials in the future.
Fitzpatrick is also expected to become a familiar face on DraftKings, though he is not known in what capacity.
The pregame hosts regularly incorporate their odds into their conversations
Fitzpatrick already has a gig as a pregame analyst on Thursday Night Football, whose rights were sold to Amazon by the NFL last year. Then Amazon signed a partnership with DraftKings and the pre-game hosts regularly incorporate their odds into their chats.
DraftKings did something similar with their new logo with Hart – they just unveiled a new poker game called “Hart-Race Hold’Em” where players compete against a cartoon Kevin Hart in a game of Texas Hold’em.
The NFL season kicks off on Thursday Night Football September 7 when the defending Super Bowl champions Kansas City Chiefs host the groundbreaking Detroit Lions.
