With the support of the French government and parliament, the first law in Europe limiting the freedom of marketing through social media will come into effect within two weeks. [Image: Shutterstock.com]
France went where no other country in Europe had gone before and passed a law regulating influencer marketing on social media. A new law passed Thursday includes a list of what influencers can monetize and endorse online, and if that’s the case in the US, the likes of Dave Portnoy and Kelly Stewart will have to think twice about their sportsbook endorsements.
He could face up to two years in prison and fines of 300,000 euros ($323,000).
When the new French law comes into force in two weeks, influencers caught creating paid content for online sports betting or cryptocurrency sites could face. Imprisonment of up to two years and fines of 300,000 euros ($323,000).
Banned influencers — there are an estimated 150,000 active influencers facing the French public — their ability to post on the platforms will also likely be revoked.
The well-supported legislation passed through the French Senate in record time and will give content creators something extra to think about. When the law takes effect in two weeks, as it is already doing on French television, all social media posts promoting burgers or soft drinks, for example, will need to be balanced with prominent healthy lifestyle messages.