ICE welcomed a record number of people to this year’s event as it prepares to move to Barcelona in 2025. [Image: Shutterstock.com]
ICE, or the International Casino Expo, saw record attendance at this year’s event before it moves to Barcelona next year.
It received 45,050 people from 164 countries
Founded in 1990 and organized by Clarion Events Ltd, the annual toy fair welcomed 45,050 people from 164 countries to ExCel London last month. In addition to ICE, 7,295 people visited its sister show iGB Affiliate, an event designed to connect affiliates with companies and people in the gaming industry.
The ICE Conference saw a 12% increase in attendees from 2023, and the iGB Affiliate Program enjoyed a 27% increase over the previous year.
Stuart Hunter, managing director of Clarion Gaming, said the historic exhibitions were ‘been there’ events with guests occupying every space at ExCel London. With a 96% satisfaction rating for this year’s events, Hunter said, “The standards have been set for Barcelona 2025.”
Next year’s ICE Barcelona is scheduled to be held from January 20 to 22 in Fira de Barcelona.
