LeoVegas is the official European and Canadian partner of Manchester City. [Image: Shutterstock.com]
LeoVegas is now the official betting partner for Manchester City FC in Europe and Canada. The LeoVegas Group announced the news of the partnership on Thursday; She believes the partnership is appropriate because both parties are leaders in their industries.
As a result of the agreement, the leading British football team will collaborate with LeoVegas on various types of content, covering the club’s main men’s and women’s teams. LeoVegas will also have access to other types of opportunities, including unique match day experiences.
The brands will be displayed across the 55,000-seat Etihad Stadium
The LeoVegas brand will be displayed across the 55,000-seat Etihad Stadium, as well as the Academy Stadium. The latter is the venue for much of the training, as well as home matches for the women’s development teams and Manchester City’s elite. Another feature of the partnership is the placement of the LeoVegas logo on the cover of the men’s first team training equipment during the 2022-2023 season.
Hope to grow
Gustav Hagmann, CEO of LeoVegas Group, spoke about the excitement of entering This new agreementsaying: “Manchester City is huge in sport, with the same leadership mindset as LeoVegas; this collaboration is an opportunity for LeoVegas to build more brand awareness to support our global growth.”
Help spur further growth across Europe and Canada.”
City Football Group’s Vice President of Global Partnership Sales, Dina Ahmed, also welcomed the partnership, expressing the club’s hope that the deal will “help unleash further growth across Europe and Canada and allow us to continue to reach audiences around the world”.
The deal with LeoVegas isn’t the first time Manchester City have partnered with a bookmaker. It currently has 8xBet as its official betting partner in Asia. The club has been criticized for having Russia-backed Marathonbet on board as a betting partner after the invasion of Ukraine.
Manchester City Football Club has been one of the most successful English football teams over the past decade, winning five of the last ten Premier League titles. It is part of the City Football Group, which also owns clubs such as New York City FC and Melbourne City FC.
LeoVegas is a Sweden-based online gambling company with a strong presence in the sector. In addition to offering sports betting, it also has an extensive casino, live casino and bingo products on offer. LeoVegas is currently in the process of being acquired by US casino company MGM Resorts International for $604 million.