BetMGM and the Nashville Predators have agreed to a multi-year partnership agreement. [Image: Shutterstock.com]
BetMGM sponsors the Nashville Predators
BetMGM has reached a multi-year partnership agreement with the NHL’s Nashville Predators, making it the official sports betting partner.
An opportunity to elevate your playing experience in Nashville.”
“The Predators are a formidable organization with one of the most passionate fanbases in sports,” said Matt Prevost, BetMGM Chief Revenue Officer. “We look forward to our partnership with the team and the opportunity to elevate the playing experience in Nashville.”
BetMGM will now advertise its brand throughout the nearly 20,000-seat Bridgestone Arena in Nashville, Tennessee. It also plans to open a branded restaurant and bar at the stand level.
Partnership agreements are starting to take off as professional sports teams seek to become more aligned with the sports betting industry. By joining sportsbooks, teams can gain greater exposure and also increase the attraction of coming to game days, be it through personal sportsbooks, engagement activities or special competitions held by their sports betting partners.
In terms of the Predators, BetMGM will display banners flashing their branding all over the arena and on the ice.
BetMGM has a history in esports in Tennessee, having joined the Tennessee Titans in 2020. It’s now back to solidify the partnership with the state’s favorite hockey team during its second season of the league’s 82-game stretch.
We hope to continue to grow our partnership in the coming years.”
Said Sean Henry, President and CEO, Predators press release. “Incorporating an industry leader such as BetMGM into our building is a tremendous opportunity and we hope to continue to grow our partnership in the years to come.”
The Predators already have arrangements with other sports betting brands DraftKings and BallyBet. The former is the team’s official daily fantasy sports betting and operator, while the latter is the free-to-play betting and partner.
History and current events
BetMGM is one of the largest sports betting operators in the US market. It comes down to Predators already having a massive amount of cache and influence in the area.
Tennessee legalized sports betting in 2019, but did not launch online sportsbooks until 2020. There is also no in-person sports betting, which prevents BetMGM, Predators, and Bridgestone Arena from following in the footsteps of other partnership agreements and opening an open-air sports arena or sports betting parlour.
BetMGM’s partnership with Predators isn’t its only recent achievement. On Monday, the Massachusetts Gaming Commission approved a Class 1 sports betting license application for BetMGM-sponsored MGM Springfield Casino, making it the second casino to be certified as a sports betting operator.
Predators were not so lucky. Through 30 games, they are 13-13-4 and six points clear of the Edmonton Oilers for second place in the Wild Card Western Conference. It’s true that there’s still more than half of the season to come, but the team’s -17 goal difference could be a sign of struggle ahead.
The Predators will be back in action as BetMGM’s new partner when they visit the Chicago Blackhawks on Wednesday night. They will then return to Bridgestone Arena – newly outfield with the BetMGM branding – for a game against the Colorado Avalanche on Friday night.