NBC Sports and SportsDataIO have joined forces to create a 360-degree platform for sports data and news. [Image: Shutterstock.com]
coherent integration
NBC Sports has partnered with information provider SportsDataIO to create a new “data plus news feed” for consumers.
lineups, hits, rolls and depth charts, creating an instantly market-leading product package”
“Being selected as NBC Sports’ exclusive distribution partner for best-in-class player news gives us the final component to complete our player feed product, which contains lineups, injuries, rosters and depth charts, creating an immediate market-leading product package,” said SportsDataIO President Dustin Sullivan.
Under the new alliance, visitors will have the opportunity to receive player updates directly from the NBC Sports EDGE, originally Rotoworld, to enhance their newsgathering experience. The data will be necessary to make adjustments of up to a second in fantasy football, sports betting and everyday fantasy sports.
Tends to bet
NBC Sports has tended to gamble lately, promoting more betting-related content and highlighting betting lines during their live streams.
As proof of this, the company has hired former PointsBet major trader Jay Croucher to host his podcast “Bet the Edge” on NBC Sports EDGE and co-host “Fantasy Football Happy Hour with Matthew Berry” and “Fantasy Football Pregame with Matthew Perry” on Peacock.
In September, NBC Sports signed a deal with BetMGM that sent them numbers and analysis with the option to integrate it into their platform. Meanwhile, it also created the co-branded PGA Tour Pick ‘Em earlier in the year.
Not the only company moving towards the inevitable integration of sports betting
NBC Sports isn’t the only company moving toward the inevitable integration of sports betting and news coverage. Around early Friday morning, DraftKings stock was soaring after rumors began circulating that it was close to an agreement with leading sports authority ESPN.
If the partnership is what happens, sports fans can expect more and more content related to multimedia betting, with the help of SportsDataIO metrics and information.
SportsDataIO meets NBC Sports
SportsDataIO has been providing sports information for 15 years. They have associated with hundreds of providers and established a reputation as the elite outlet for sports data.
The company offers various services and analytics, including API feeds, data visualization, and outcome prediction algorithms, all of which are used to build the best platform. As a result, NBC Sports consumers can expect a more cohesive and streamlined experience going forward.
360-degree real content viewing
“Rotoworld player news, along with SportsDataIO player data, provides first-time access to media sites, fantasy, sports betting and more – a true 360-degree view of content,” said Ed Williams, Senior Director of Content (Betting/Gaming) for NBC Sports EDGE and Rotoworld. “Combining the best player news with the most comprehensive and timely sports data on the market creates a valuable and successful combination.”
The partnership comes at an important time, with the MLB and NFL seasons still underway, the NBA season less than two weeks away, and the 2022 World Cup at the end of November when Peacock will provide event coverage.
