FanDuel is now an official sports betting partner of the New York Yankees for Major League Baseball. [Image: Shutterstock.com]
Expand existing agreement
FanDuel is now the official sports betting partner for the New York Yankees. The leading sportsbook operator announced a multi-year partnership agreement Monday with the most historically dominant Major League Baseball (MLB) franchise. It renews their current agreement from 2020 which saw FanDuel installed as the team’s official daily fantasy sports (DFS) partner.
Financial terms were not disclosed.
Through the partnership, FanDuel will be able to use the Yankees’ brands, as well as access to premium VIP hospitality at Yankee Stadium. The operator will also have access to the integrated right field signage during TV broadcasts and the rotating signage behind the main panel. Financial terms were not disclosed.
A globally recognized sports brand
Mike Ravensberger, Chief Marketing Officer, FanDuel Group Partnership Expansion With the team he called “the world’s most recognized sports brand”. New York-based FanDuel is pleased to continue working with the hometown team; Raffensperger noted that one of his company’s core values is “an absurd focus on fans and there is no fan base more passionate about their team than Yankees fans that makes this a natural fit.”
The New York Yankees are MLB’s most successful team, having participated in 27 championships and 40 World Championship games.
Michael J. Tosani, Senior Vice President of Partnerships for New York Yankees, also welcomed the partnership renewal, saying the team hopes “FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the Tri-State space.”
FanDuel’s success in New York so far
FanDuel, owned by Flutter Entertainment, is one of the largest US sports betting operators, with a presence in most states with legal sports betting. This includes an online sportsbook that has been up and running in New York since the launch of the online regulated marketplace on January 8, 2022. The Empire State is already one of the largest betting markets in the country. In March, FanDuel had a 41% stake in New York’s $1.63 billion online trading.
They pay to be able to have sports betting booths in their home
Other professional sports teams in New York have signed similar partnerships, including Caesars Entertainment which recently became the official sports betting partner of the New York Mets. As part of the deal, Caesars will have a gym at Citi Field with the team. Professional sports teams in the state are seeking to be able to have sports betting booths in their home venues, which is not currently possible.
