The PGA Tour has named bet365 the official betting operator with a particular focus on the sports betting markets of the UK, Ireland, Australia and Canada. [Image: Shutterstock.com]
Official Betting Agent
The Florida-based PGA Tour has appointed bet365 as its official betting operator.
While the PGA Tour has established formal betting partnerships with several US sports betting companies in recent years, the bet365 deal announced via Twitter on Monday focuses on the international sports betting market:
Specifically, bet365’s jurisdiction in relation to the PGA Tour deal is the United Kingdom, Ireland, Australia and Canada. As the first PGA Tour agreement outside the United States, bet365 can use PGA Tour tags and can advertise on media and partner platforms in Europe, Australia and Canada.
Within its new Anglo-Australian territory – bet365’s jurisdiction in Canada does not extend to the following rights – the UK online betting giant will act as the exclusive source for its leaderboards and player pages on pgatour.com and on its 3D golf platform, TOURCast.
Bet365 gets its brand expansion across the PGA Tour media assets. Through the tour’s strategic partnership with Warner Bros. Discovery (WBD), bet365 will also enjoy brand presence on WBD platforms such as Golfdigest.com in the UK, Ireland, Australia and Canada.
While playing betting on the buzzword
In-play betting seems to be the buzzword in the industry at the moment. Just on Monday, US finance company SIG bought a 12.76% stake in PointsBet for A$94 million (US$65.4 million), and the main driver behind the deal was in-play betting.
In the The official PGA Tour press releaseHowever, executives from both the sports betting and golf sides of the deal have also refined in-play betting. Scott Warfield, vice president of gaming for the PGA Tour, began by saying that his organization is working with bet365 to expand the growth of the golf brand’s sports betting outside of the United States.
Warfield said bet365 was the first betting operator to incorporate an in-play betting product on the PGA Tour and this bet365 was:
Gearing up for massive growth being at the forefront of sports betting while playing golf”
A spokesperson for bet365 expressed the company’s delight in partnering with “one of the most recognized brands in global sports.” The spokesperson said that bet365, in conjunction with the PGA Tour, “strives to continue to provide a market-leading playing experience for our golf customers, across our global locations and PGA TOUR platforms.”
Golf betting gets innovative
The PGA Tour news release also shares the news of bet365 which has become the first sports betting brand to incorporate the IMG ARENA Golf Event Center product. According to the press release, Golf Event Center is “an unparalleled front end sports betting solution, designed to revolutionize the golf betting experience by enabling interactive betting while playing the sport.”
The Tour added that the Golf Event Center is the only place where sports betting operators can find fast and comprehensive data and markets, live streams designed specifically for in-play betting, and interactive course visualizations.