Sportradar will provide FanDuel with NBA betting data during the 2030-2031 season via a new partnership agreement. [Image: Shutterstock.com]
Sportradar has signed a deal with FanDuel that will see it as the player’s NBA sports betting data provider during the 2030-31 season.
Providing sports betting betting services, utilizing analytics, providing live data
Sportradar FanDuel will help provide betting services on its sportsbook, use analytics, and provide live data. The deal complements an earlier agreement that tied the two companies together in August 2021.
FanDuel is already the most successful online sportsbook in the US, but it has invested heavily in various areas of its operations, including TV shows, brand partners, and now a data provider.
Sportradar and FanDuel Expand NBA Betting
For both companies, increasing the number of betting opportunities through the use of live data was fundamental to the partnership.
Using specific player tracking data to build props and support the growth of the platforms themselves.
“Sportradar and FanDuel will collaborate to enhance the sports betting experience through innovative products and offerings including, for the first time, using specific player tracking data to create props and support the growth of the playing platforms themselves,” the statement said. “Prop and benefit style betting, which continues to grow in popularity, enables customers to bet in new and more creative ways.”
Sportradar is already serving as the official data provider for the NBA after signing an agreement in November 2021.
Under the terms of the deal, FanDuel will also have access to Sportradar’s full range of tools, including live trackers, add-on betting, and a live channel trading solution.
“We are thrilled to expand our relationship with FanDuel in a way that will evolve and grow the burgeoning market for sports betting in the United States while continuing to monetize our long-term partnership with the NBA,” said Sportradar CEO Carsten Koerl. “This transaction demonstrates the value of our strategy in providing products and services as well as data rights.”
Data analytics is becoming increasingly important for sports betting companies, both in terms of their ability to provide the most up-to-date information to customers and to help sportsbooks create broader and more accurate betting lines.
Sportradar has a rich history in data and analytics, but despite this, the company has recently been embroiled in a power struggle with two other tech-focused sports companies.
The dispute revolved around identifying the company between Sportradar, Genius Sports and Football DataCo with access rights to various data and access to matches in the Premier League, English Football League and Scottish Professional Football League. The dispute was eventually settled two weeks ago after multiple lawsuits.
With that officially behind Sportradar, FanDuel is excited to develop its offering through the new partnership.
Significant reinvestment in product innovation and improvements”
“FanDuel’s top priority is to provide a superior product experience to our customers,” said Kristian Ginitzky, President of FanDuel. “As we enter into this transaction, it was very important that our commitment to NBA basketball and its official statements be linked to a significant reinvestment in product innovation and improvements that will ensure FanDuel retains the leading NBA offering in the marketplace.”
FanDuel generated $1.9 billion in revenue in 2021, ahead of second place DraftKings ($1.3 billion). The recent return of the NBA calendar will help them continue their dominance in the betting market.