Sportsbet increased its marketing spend by A$19 million (US$12.4 million) in the first half of the year ahead of the expected online gambling ad ban.
Sportsbet is ramping up its marketing efforts ahead of the expected online gambling ad ban. The bookmaker increased its ad spending by A$19 million (US$12.4 million) during the first six months of the year compared to the same period in 2022. Sportsbet owner Flutter Entertainment described the increase as necessary in order to “defend our leadership position.” in the Australian market.
The Prime Minister and Leader of the Opposition called for action
Anti-gambling advocates have come out to condemn speeding. Tim Costello, chief advocate for the Gambling Reform Alliance, believes Sportsbet is “totally irresponsible” as ad spending ramps up. The Prime Minister and Leader of the Opposition called for action.
A Sportsbet spokesperson defended the major change by explaining that the size of the marketing budget is “seasonal and depends on a range of activities”.
A recent parliamentary inquiry has recommended a ban on all types of online gambling advertisements within three years to protect “vulnerable and impressionable” people. A phased approach to implementing such a restriction would be necessary and would affect the bottom line for the operators.
