UK sports TV channel Talksport has gone live with its sports betting show, Talksport Bet, with the help of BetVictor technology. [Image: Shutterstock.com]
Popular UK sports TV channel Talksport has gone live with its sports betting brand. It works alongside UK betting company BetVictor Group, which supplies its proprietary technology and lends other types of expertise gained from its many years in the UK betting sector.
Now it’s up and running, and it can be accessed by people in the UK
The platform is now live and accessible to people in the UK. It is a full-service sportsbook, offering pre-event and in-play betting, as well as an online casino.
Increase engagement with listeners
talk about New betting offer launchedTalksport’s director of betting and gaming, Gareth Williams, said the partnership with BetVictor “adds to TalkSport’s growing digital footprint, and Talksport Bet will reach our digital audiences through creative online activations.”
Talksport is part of the NewsCorp-owned Wireless Group and originally started out as Talk Radio UK in 1995. It is now entirely dedicated to providing 24/7 sports coverage.
Williams has surpassed Talksport as the largest sports broadcasting network in the world, with a loyal listening community. He also pointed out the importance of launching the sports book in time for the start of the FIFA World Cup in Qatar, which kicks off on November 20.
Brent Almeida, Chief Operating Officer of the BetVictor Group also welcomed the new relationship with Talksport, confirming that TalkSport fans will now have access to an exciting new entertainment experience through the sportsbook.
Media companies are embracing the bet
Talksport is one of the UK’s most popular live sports radio stations, holding licenses to broadcast live Premier League matches, as well as other types of popular games and events. It has some well-known sports personalities on board, such as former soccer players Jimmy O’Hara and Darren Bent.
This is not the first time that a sports broadcaster or media company has been involved in the online gambling business. British media and communications company Sky has had its own sports betting offering for many years under the Sky Bet brand. It is now under the ownership of Flutter Entertainment.
There are also many examples in the US sports betting market of media companies either launching their own sportsbooks or aligning themselves more closely with a well-known operator.