Women’s sports viewership is seeing gains as sports betting spreads across the United States. [Image: Shutterstock.com]
Recent findings have shown that interest in women’s sports, in terms of both viewing and betting, is on the rise. according ESPN chalkDavid Purdum, BetMGM just reported a 40% year-over-year increase in betting on women’s sports, including the WNBA, Professional Football Leagues, LPGA, WTA, and more.
A group of leaders in the European sports betting industry recently released a study titled “Breaking Barriers: Valuing Women’s Sports, Betting, and Integrity Challenges”, which confirmed that the popularity of women’s sports is growing.
Creating too big and untapped opportunities for sports betting.”
“The exponential growth of women’s sports is a very positive development – for sports fans and the athletes themselves, as well as for the betting market,” said Khalid Ali, CEO of the International Betting Integrity Association (IBIA). “It creates very large and untapped opportunities for sports betting.”
A combination of increased awareness, as well as the growth of star players and high-profile events, helped increase popularity.
The March Madness women’s showdown between Caitlin Clark’s Iowa Hawkeyes and Angel Reese’s LSU Tigers drew 9.9 million viewers this year, just under the 2 million viewers of the 2022 World Series and more than double the NHL’s Stanley Cup Final.
In a landmark moment in June, Amanda Nunes and Erin Aldana headlined UFC 289 in the final fight of their careers, which ended in a unanimous decision victory.
The Women’s World Cup is also in line with the prospect of breaking betting and viewership records for women’s sports when it begins on July 20. 550) and Germany (+700).
