Pechanga Resort Casino is partnering with the NBA’s Los Angeles Clippers. [Image: Shutterstock.com]
Pechanga Resort Casino has signed an agreement with the Los Angeles Clippers NBA to serve as the team’s exclusive tribal partner.
Our tribe’s roots extend deep into Southern California and like us, the Clippers are committed.”
“We are very excited to be partnering with the L.A. Clippers and supporting our broader community in Southern California,” said Andrew Maciel Sr., President of Pechanga Development Corporation. “Our tribe’s roots stretch deep into Southern California and like us, the Clippers family is committed to using their platform to make a meaningful difference.”
Pechanga will host community engagement events, in-game promotions, and binge-watching for fans who do not have access to the stadium. The Clippers signed the agreement by presenting the executives with a “Pechanga” jersey during their pre-season game last week.
The Clippers Welcome to Changa
The Pechanga Band of Luiseño Indians are based in Riverside, California, where their reservation is located. Pechanga Resort Casino is enjoying quite a bit of influence in the region after it announced its revenue peak of $370 million in 2021.
The gambling center will now receive further exposure through in-court signage within the Crypto.com arena, where the Clippers play. The Pechanga Resort Casino brand will also appear on the social media pages of Clippers and various broadcasts.
Scott Sonnenberg, Chief Global Partnerships Officer at Clippers, spoke brilliantly about the new partnership between Clippers and Changa.
“We are pleased to be partnering with Pechanga Resort Casino and working together to serve our fans and community,” he said in a statement.
Meanwhile, Maciel Sr. doubled down on his positive comments about the partnership.
“This partnership will also mean more opportunities for Pechanga guests for truly unique events and experiences in LA sports.”
One opportunity Maciel has pointed out is an upcoming tribal culture night during a home game on November 6 against the Utah Jazz. The Pechanga will lead the Clippers through various activities designed to celebrate and honor Native American Heritage Month.
Other ongoing cases
Pechanga has an increasingly expanding list of partnerships with esports in California. The tribe has also joined forces with the Los Angeles Angels, Los Angeles Rams, SoFi Stadium, Los Angeles Lakers, Los Angeles Chargers and University of Southern California.
The group was also occupied in an area that has nothing to do with personal sports, but deals directly with sports betting.
One of the many indigenous groups that openly oppose Proposition 27
The Pechanga is one of several Native American groups publicly opposed to Proposition 27, a measure that will appear in the upcoming California ballot that, if passed, would allow huge corporations to infiltrate the market and provide legal betting services.
Recently, several major companies have pulled back from marketing Proposition 27 as the procedure appears to be increasingly floundering.
Instead, Pechanga supports Proposition 26, which would allow in-person sports betting in casinos and racetracks.
Legislative issues will eventually be decided upon during the November 8 general election. If Proposition 27 is passed, sports gambling will inevitably have a new center of operations nationwide. If Proposition 27 fails but Proposition 26 succeeds, the tribes responsible for the casinos will have more power in the gaming industry.